Swedish Red Cross: Pearl of the year
We started a cooperation with a weekly paper on the theme "The pearl of the year" – a person with big compassion. About 140 persons was nominated and 60% of them were volunteers within the Red Cross. A jury (persons from the Red Cross and the Weekly paper) picked out 10 finalists and everyone that wished to vote could do that on our and the weekly papers homepage. The Pearl of the year was revealed on an event trip by boat. All the finalists and the persons that had nominated them was invited for free to participate on the trip. There were also entertainment and lectures on the trip. You can look at and read about the winner on our homepage:
http://www.redcross.se/bli-frivillig/arets-parla/
